UC Health

UC Health is the premier academic medicine system of Greater Cincinnati, shaped by a rich heritage of groundbreaking research. It originated from the University of Cincinnati Medical Center, a longstanding pillar of the community for nearly 200 years. While the medical center holds a storied place in the region’s history, the UC Health name and brand are relatively young and have had only modest visibility.

Our task was to create a fresh brand platform that would not only stand out amid the crowded Midwest healthcare landscape but also inspire the community to embrace UC Health as a beacon of life. The work included brand design, television, digital, print, and outdoor advertising

Ad Age Healthcare Marketing Impact Award Winner

Concept, Brand Design, Tagline, Art Direction