UC Health

UC Health is the premier academic medicine system of Greater Cincinnati and is shaped by a rich heritage of leading-edge research. It was founded from the University of Cincinnati Medical Center, which has been a pillar of the community for almost 200 years. While the medical center has a storied history within the region, the UC Health name and brand is still relatively young and has had only average visibility.

Our task was to create a fresh brand platform that would not only stand out among the proliferation of health systems within the greater Midwest, but also move the community to embrace UC Health as a beacon of life. Work included brand design, television, digital, print and outdoor advertising,

Ad Age Healthcare Marketing Impact Award Winner

Concept, Brand Design, Tagline, Art Direction