Wheatley Vodka

Buffalo Trace Distillery is renowned for its legendary bourbons but the distillery has also has a long history of crafting other spirits, including vodka. Master Distiller Harlen Wheatley has been a driving force behind the distillery’s quest to create a premium craft vodka. Some years ago, he decided to embark on a project to craft the perfect vodka. From his labors came Wheatley Vodka, a vodka so smooth and crisp, you can drink it on it own.

Work included campaign guidelines, pre-roll, digital, point-of-sale and print advertising.

Tagline, Brand Design, Art Direction