Jeep

When Jeep relaunched the Gladiator in 2020, we were tasked with introducing it—and reestablishing its place within the Jeep family—through direct mail and email campaigns. We brought the spirit of this exciting reinvention to life with an oversized die-cut mailer that unfolds into a poster. For email, we developed a bespoke design that was both visually expressive and interactive. Additionally, we created a self-mailer that vibrantly aimed to entice potential Wrangler buyers with a special offer.

Concept, Art Direction