Jeep

When Jeep relaunched their 2020 Gladiator, we were tasked with introducing it, and its restored place in the Jeep family, in direct mail and email. We took this exciting reinvention of a Jeep classic and creatively expressed its spirit with an oversized die-cut mailer that unfolds into a poster. For email we created a bespoke design that was both visually expressive as well as interactive. Additionally, we created a self-mailer that vibrantly speaks to potential Wrangler buyers with a special offer.

Concept, Art Direction