24 Hour Fitness

Let’s be honest, not everyone is a gym rat. Most people would rather be any place else than the fitness gym, but the average person does understand that their time in the gym can better their life outside of it. With that novel insight in mind, we created a new brand platform for 24 Hour Fitness (“More Power to You”) that looked to speak to new audiences in an authentic way not usually seen in the fitness industry.

After very positive focus group testing, we rolled out a new brand platform and look but with a new tagline, “Inspiration for life.” Work included brand design, a custom photoshoot, direct mail, on-property, print and outdoor advertising,

Brand Design, Art Direction